In my capstone project, I prototyped augmented reality technology to investigate the influential schemes on children’s package design with an emphasis on removing added designs. I chose AR because it promotes individual viewer participation, revealing the amount of distraction created by cereal boxes in stores.
My process incorporated researching the influence of package design on consumers, including labeling practices as well as consumer behaviors. I found from my research how child-focused cereal boxes are often placed, designed, and packaged to influence the the behavior of children as consumers.
My final project illustrates to viewers the common grocery store shelf of children’s cereal without the normal influential designed packages. The augmented reality image of the shelf shows the packages with emphasis on removing marketing content, creating a different type of comparison for consumers to make on cereal brands with little influential impact from package design.
