This project combines my love for branding, packaging, and coffee! My research question addresses what methods a small business can implement to combat the competition of larger brands and chains. A cafe is a primary example of a type of local business that could either suffer or thrive under these circumstances depending on the quality of their products, and their brand recognition within their community. Toast provides a solution through recognizable, visually pleasing, and friendly branding that may sway a consumer’s decision on where to pick up their snack or cup of coffee for the day.