As a designer I want to stay in touch with the audience and consider how they will view and interact with my work. I care about the needs and values of modern day people and a lot of my subject matter revolves around issues of health, status, or personal struggle. That being said, I always want to be positive with my work and I have learned to value the power of messages. Sending the right message, to the right person at the right time, I want to make that kind of change as much as possible.