I’m interested in illustration, branding, and entrepreneurship. I further explored these topics through my capstone project. Before beginning the project, I started an Etsy shop where I sold stickers relating to the Goldendoodle dog breed. I did not have a logo or a set illustration style, and my product images and descriptions were lacking. I knew that if I could improve these elements, then I could achieve success. I used this project to optimize my shop, and to explore creating an art and sticker series. This project relied heavily on market research, exploration, and self-discovery.